H-E-B Select Ingredients^®

Making it Easier to Find What You Want

We listen to our customers, and we know that what's in your food matters to you. We also know that you want products that have fewer synthetic ingredients and additives, and that those products can be hard to find. That's why we've created H-E-B Select Ingredients^® to help you easily identify our products that exclude 175+ ingredients. You'll find hundreds of H-E-B Select Ingredients^® products throughout our stores, with many more on the way. Just look for the green checkmark and H-E-B Select Ingredients^® on the packaging and rest assured that you will find the same quality you expect from your favorite H-E-B brands. H-E-B Select Ingredients^® products gives you everything you want, and nothing you don't, including a high price tag!