Make a juicy, fork-tender roast the centerpiece of your holiday table. A bona fide Texas holiday wouldn't be complete without an H-E-B Prime Rib Roast.
H-E-B Rib Roast Selection
Our high-quality selection of beef rib roast available in the Meat Market Department will keep you merry to the last bite.
How to Select and Roast Prime Rib
Watch H-E-B Chef Scott roast a tender prime rib with our garlic and mustard crusted prime rib recipe.
Oven Roasting Guidelines
This simple cooking method requires little attention and minimal equipment.
Prime Rib FAQs
Have questions about prime rib. Take a look at these frequently asked questions.