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Austin SoCo Grand Opening

Austin SoCo H-E-B

Austin SoCo H-E-B will be located at 2400 S. Congress Ave. in Austin, TX and Wednesday, December 4th, 2024.

When it comes to freshness, convenience and variety, you'll find everything here at your new Austin SoCo H-E-B. We proudly offer an outstanding selection and a local destination for unsurpassed quality and service while keeping H-E-B's pledge to offer everyday low prices. Highlights from the new store include:

True Texas BBQ

True Texas BBQ

Smoked BBQ by the plate or pound, plus delicious sides like brisket beans, potato salad and cole slaw.

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Curbside & Delivery

Curbside & Delivery

We know things can get hectic, that's why we're making your shopping trip even easier with curbside grocery pickup and home delivery.

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Texas-size Packs

Texas-size Packs

Stock up with Texas Size packs! Available at your store.

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Higher Harvest by H-E-B

Higher Harvest by H-E-B

Whether you're on a plant-based, low carb lifestyle, or gluten-free diet, we make it easy for Texans to find more choices in more aisles.

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Field & Future by H-E-B

Field & Future by H-E-B

With over 100 products and growing, it's easier than ever to live more sustainably.

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Locally Sourced Produce

Locally Sourced Produce

Texas Roots: From Texas farms to you. Featuring local and organic produce available at your store.

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H-E-B Organics

H-E-B Organics

USDA Certified Organic products.

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  • Market: Prime & Natural Beef cut fresh in-store plus the meaty selection you are craving!

  • Seafood: Reel in your favorite catch with fresh seafood selections delivered daily!

  • Sushiya: From Hand Rolls to Sashimi, our sushi is prepard in-store every day.

  • Produce: Featuring local and organic produce, fresh squeezed juices and guacamole made fresh in-store!

  • Scratch Bakery & Tortilleria: Bread, tortillas & decadent desserts made fresh in-store!

  • Beer & Wine: We have an impressive selection and experts to provide you with the perfect recommendation.

  • Cooking Connection: Live cooking demonstrations with daily sampling by our in-store chefs.

  • Healthy Living: Bulk foods, vitamins and sports nutrition options to help meet your health and wellness goals.

  • Pharmacy: Drive-thru lane for convenient service plus the personal attention you can count on every visit.