Now Open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11 a.m. – 12:30 p.m.

April 2, 2025
1 p.m. – 2:30 p.m.

April 10, 2025
11 a.m. – 12:30 p.m.

April 16, 2025
1 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star State

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Learn more about past winners

Now open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11:00 a.m. – 12:30 p.m.

April 2, 2025
1:00 p.m. – 2:30 p.m.

April 10, 2025
11:00 a.m. – 12:30 p.m.

April 16, 2025
1:00 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star state

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley, from West Texas to Beaumont, the H‑E‑B “Quest for Texas Best” is an open call for locally owned, small food, beverage, and general merchandise suppliers to have their items considered for placement on H‑E‑B shelves and $25,000 in their pocket!

Grand Prize Winner $25,000

Birria Queen: Birria Seasoning Bombs (Austin)

First Prize Winner $20,000

Hess Street Foods: Chorizo seasoning paste (San Antonio)

Second Prize Winner $15,000

Certified Country Lemonade: Frozen Lemonade & Sweet Tea (Austin)

Third Prize Winner $10,000

Encina: Blue Corn Butterscotch Pancake Mix (Dallas)

Learn more about past winners

Now Open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11 a.m. – 12:30 p.m.

April 2, 2025
1 p.m. – 2:30 p.m.

April 10, 2025
11 a.m. – 12:30 p.m.

April 16, 2025
1 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made 

by Texans

The best from across the Lone Star State

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Grand Prize Winner $25,000

Birria Queen: Birria Seasoning Bombs (Austin)

First Prize Winner $20,000

Hess Street Foods: Chorizo seasoning paste (San Antonio)

Second Prize Winner $15,000

Certified Country Lemonade: Frozen Lemonade & Sweet Tea (Austin)

Third Prize Winner $10,000

Encina: Blue Corn Butterscotch Pancake Mix (Dallas)

Learn more about past winners