Now Open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11 a.m. – 12:30 p.m.

April 2, 2025
1 p.m. – 2:30 p.m.

April 10, 2025
11 a.m. – 12:30 p.m.

April 16, 2025
1 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star State

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Learn more about past winners

Now open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11:00 a.m. – 12:30 p.m.

April 2, 2025
1:00 p.m. – 2:30 p.m.

April 10, 2025
11:00 a.m. – 12:30 p.m.

April 16, 2025
1:00 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made by Texans

The best from across the Lone Star state

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley, from West Texas to Beaumont, the H‑E‑B “Quest for Texas Best” is an open call for locally owned, small food, beverage, and general merchandise suppliers to have their items considered for placement on H‑E‑B shelves and $25,000 in their pocket!

Grand Prize Winner $25,000

Birria Queen: Birria Seasoning Bombs (Austin)

First Prize Winner $20,000

Hess Street Foods: Chorizo seasoning paste (San Antonio)

Second Prize Winner $15,000

Certified Country Lemonade: Frozen Lemonade & Sweet Tea (Austin)

Third Prize Winner $10,000

Encina: Blue Corn Butterscotch Pancake Mix (Dallas)

Learn more about past winners

Now Open!

3/10/25 – 4/23/25 by 4:59:59 p.m.

Attendees will receive information about the H-E-B Quest For Texas Best contest, including instructions on completing the contest application and ensuring products are ready for doing business with H-E-B.

March 27, 2025
11 a.m. – 12:30 p.m.

April 2, 2025
1 p.m. – 2:30 p.m.

April 10, 2025
11 a.m. – 12:30 p.m.

April 16, 2025
1 p.m. – 2:30 p.m.

In the most creative way you can, please include the following in a 2 minute video:

Local products made 

by Texans

The best from across the Lone Star State

For the last twelve years, H‑E‑B has set out on a quest to find the best in Texas – the best local products made by Texans! From the Panhandle to the Rio Grande Valley and from West Texas to Beaumont, the H‑E‑B Quest for Texas Best is an open call for small food, beverage, and general merchandise suppliers based in Texas to have their items considered for placement on H‑E‑B shelves and up to $50,000 in their pocket!

Grand Prize Winner $25,000

Birria Queen: Birria Seasoning Bombs (Austin)

First Prize Winner $20,000

Hess Street Foods: Chorizo seasoning paste (San Antonio)

Second Prize Winner $15,000

Certified Country Lemonade: Frozen Lemonade & Sweet Tea (Austin)

Third Prize Winner $10,000

Encina: Blue Corn Butterscotch Pancake Mix (Dallas)

Learn more about past winners

Matt Balke, who graduated from the Culinary Institute of America as salutatorian, refined his culinary expertise as an apprentice of James Beard Award-winner Chef Sharon Hage and as executive chef at Dallas hotspots like Bolsa and Smoke. Partnering with restaurant veteran Corey McCombs, they transformed the former Bolsa space into Encina. The cuisine highlights seasonal, locally sourced ingredients, celebrated for their simplicity, quality, and execution.

Famous for their Blue Corn Pancakes with butterscotch chips, they are excited to share their popular recipe as an easy-to-make mix.

Certified Country Lemonade is a family-owned business that started from a modest wooden lemonade stand and grown into a small manufacturing operation. Using a cherished 100-year-old family recipe, the company created a full line of over 25 flavors of sweet southern-style lemonade and sweet teas made from freshly squeezed Texas lemons and local honey. The company recently launched soft frozen lemonades and teas by the pint and by the pouch with a host of flavors, including Strawberry Frozen Sweet Tea, Jalapeño Pineapple Frozen Lemonade, and Bubba Peach Frozen Lemonade.

In 2023, Maria Flores founded Hess Street Foods to share the flavors and traditions she grew up with, celebrating culture through food.

The craft of making chorizo has been in her family for generations and is a passion she works to preserve. With an exquisite variety of chorizo seasoning blends, their products are 100% natural, made with premium quality ingredients, and vegan friendly. Each product is an invitation to experience the traditional flavors and aromas of their family’s culture.

When Donelle Mendoza moved to Austin from California in 2018, she quickly discovered the absence of birria tacos. To satisfy her cravings for birria, she took matters into her own hands and launched her new identity as the Birria Queen. Wanting to share her birria recipe with everyone, she created a seasoning bomb, which resembles a bath bomb, using her family’s secret birria recipe. Her Birria Seasoning Bombs and Chile Bombs make authentic, flavorful dishes without the hassle and the mess.