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beauty advisors

Beauty Advisors

Have you ever stood in the aisle wondering whether the foundation you're holding is right for your skin tone? Yeah. We have, too. That's why more than 170 of our H-E-B Beauty Departments have experts right in the aisle. We call them Beauty Advisors. They're decked out in black smocks and always ready to help answer your beauty questions.


Not only are our Beauty Advisors experts in the beauty basics like matching skin tones, but they're also in-the-know about the hottest colors this season and the newest products on our shelves. H-E-B Beauty Advisors stay ahead of the beauty trends with classes, online training and beauty seminars.

Don't be shy. You can also ask our Beauty Advisors about the:
  • Best values and hottest deals for the week
  • Perfect hair color for your shade of hair
  • Newest hair styling tips and tricks, like how to achieve volume and repair damaged hair
  • Hair tools that are perfect for your hair type and help you achieve your desired look
  • Latest technology in hair, color, skincare—they'll even teach you how to use our products

Wondering if your H-E-B has a Beauty Advisor? Search Here