New Products
H-E-B Bella Mandarins
H-E-B Kitchen & Table
The H-E-B Kitchen & Table product line offers durable, high-quality cookware, bakeware and crystal glassware at competitive, affordable prices.
H-E-B Filled Pasta
H-E-B Fresh Local Chicken
Try our new locally-sourced H-E-B Fresh Chicken, free of antibiotics, preservatives and artificial ingredients.
Heritage Ranch by H-E-B
Heritage Ranch by H-E-B is premium dog food for your pet at low cost. This grain- free food is made with real meat and select ingredients keep your pet happy and healthy.
H-E-B Cookie Butter
If you’ve yet to experience the deliciousness that is H‑E‑B Cook!e Butter, you better sit down. Unlike anything you’ve tasted before, cookie butter is a lot like peanut butter in appearance but tastes a lot like a spiced shortbread cookie.
H-E-B Juice Stand Juices and Smoothies
Looking for something fruity, try our 7 great juice flavors all from organic fruits. They are 100% juice to give you your fruit serving and a flavor you can't resist, plus no sugar added.
Our 6 smoothies combines several yummy ingredients and uses no artificial flavors. It's prepared to maintain the benefits of the fruit and veggies.
Wyatt’s Finishing Butters
Butter up your dinner guests with Wyatt's Finishing Butters by H‑E‑B™. These softened butters blended together with savory ingredients will have your guests melting with every delectable bite. There are 5 different varieties to bring quick and delicious life to any recipe.
H-E-B Bravo Plus
We're so confident in the cleaning power of Bravo Plus, we want you to put it to the test.