H-E-B Demonstrates its Support for Employees
with Introduction of Valued Partner Perks Discount Card

SAN ANTONIO, TX – Dec. 22, 2008 – As many in the nation face tough economic times this holiday season, H-E-B is introducing a new program to see that its valued employees receive additional help in providing for their families.

The Valued Partner Perks Discount Card program entitles all H-E-B Partners (employees) to receive 10 percent off of thousands of H-E-B Own Brand items at any H-E-B, Central Market, H-E-B Plus! or Mi Tienda location. This translates into thousands of dollars in annual savings for all H-E-B Partners as they enjoy the discount on H-E-B brand, Hill Country Fare, Hill Country Essentials, H-E-Buddy and Central Market brand products throughout the store.

The program officially launched on December 11 with Partner celebrations at every work location to demonstrate appreciation for the dedication of H-E-B Partners in serving customers.

“I was absolutely thrilled when I heard that this program was being started because every little bit helps, especially during the holidays,” said H-E-B Partner Lupita Villarreal. “The great thing is that the products included in the program are ones I buy every week. I can’t thank H-E-B enough for thinking about its employees and doing what it can to help us. My holidays just started to look brighter.”

The Valued Partner Perks Discount Card program will now become a permanent part of the strong company benefits that H-E-B provides to all of its Partners. All full-time, part-time and retired Partners, and one family member residing at the same home address, are eligible to participate.

“Everyone right now is looking for creative ways to stretch their household budgets. This program is our way of helping our Partners make every dollar count by rewarding them for the outstanding work they do, day in and day out, in serving our customers,” said Tina James, H-E-B Vice President of Human Resources. “Our Partners are an integral part of our success as a company, and this program was created to show we care about their well-being and value their dedication.”

In addition to savings on all H-E-B Own Brand products, the 10 percent discount also extends to the following brands available only at H-E-B:

• GTC – an extensive line of General Merchandise Products
• Dining Style – tableware
• ChefStyle – kitchenware
• TexasStyle – grilling products
• EXLR8 – toys
• Funderful – toys
• Risk – personal care for men
• Economax – paper goods
• Holiday Market – seasonal décor

Partners with additional questions on the program can contact the Partner Service Center at
1-800-597-0653.

About H-E-B
H-E-B, with sales of more than $15 billion operates more than 300 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 100th anniversary in 2005. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 70,000 Partners and serves millions of customers in more than 150 communities.