H-E-B Introduces First Ice Cream Inspired by the San Antonio Spurs

SAN ANTONIO, TX – Nov. 14, 2007 – In another San Antonio first, H-E-B unveiled on Wednesday the first official ice cream inspired by the San Antonio Spurs.

Proudly introduced under the H-E-B Creamy Creations line, Slam Dunk Chocolate Chunk — chocolate coated crisps and a chocolate swirl dunked in vanilla ice cream — features unique packaging in the team’s distinctive black and silver colors with the Spur’s Coyote taking center stage in a slam dunk pose. The 2007-2008 home game schedule is also listed on the packaging.

The limited edition Spur’s Slam Dunk flavor will be available throughout the 2007-2008 basketball season in approximately 165 H-E-B stores throughout Central and South Texas.

“There’s no bigger Spurs fan in Texas than H-E-B and we are proud to call them our hometown team,” said Winell Herron, H-E-B Group Vice President of Public Affairs and Diversity. We wanted to do something special to mark their four NBA championship titles and this gives fans the opportunity to combine two favorite past-times – watching the Spurs and eating Creamy Creations ice cream.”

Creamy Creations was introduced in H-E-B stores in 1998. The ice cream which is made specifically for Texas taste buds is produced in San Antonio at H-E-B’s Ice Cream Plant. Annually, H-E-B produces 7 million half-gallons of ice cream to keep up with customer demand. 

About H-E-B
For more than 100 Years, H-E-B has been an innovative retailer. Known for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 60,000 Partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information, visit www.heb.com.