Eva Longoria Parker To Star In New H-E-B Spot Set To Debut During The Super Bowl

SAN ANTONIO, TX – Jan. 30, 2008 –With a hint of old Hollywood glamour and nostalgia, Eva
Longoria Parker, star of TV’s Desperate Housewives and the upcoming movie Over Her Dead Body, makes her debut as a classic femme fatal with a killer dinner party to plan in the new
H-E-B TV spot set to air during the Super Bowl.

The 60-second commercial will air regionally during the big game and will repeat throughout the year in both 60 and 30-second versions. It highlights the many features of H-E-B Plus!, the company’s latest store format which combines non-traditional offerings such as electronics, cook and grill, party planning and supplies, do-it-yourself and a garden center with H-E-B’s outstanding services and product freshness and selection.

Longoria Parker donated the entire fee from the commercial’s filming to her non-profit foundation, Eva’s Heroes. The foundation was founded by the actress in 2007 and is dedicated to providing an inclusive setting for individuals with developmental disabilities to interact, grow, learn, love and develop with their peers.

“As a native Texan, I grew up with H-E-B and still look forward to shopping there when I come home,” said Longoria Parker. “H-E-B is a great company that does fantastic things in our community and I’m proud to work with them and support a cause that is dear to my heart.”       

The commercial was filmed at an H-E-B Plus! store in San Antonio and is a follow-up to the company’s widely successful spot that aired during the last Super Bowl and starred another Texas native and favorite, Emmitt Smith.

“We love the fact that Eva is a Texan and loyal H-E-B shopper and are thrilled to have her join the H-E-B team.  We are especially excited about the opportunity to work with Eva and support the wonderful work her foundation is doing in the community,” said Cory Basso, H-E-B Group Vice President of Marketing and Advertising. “Her commitment to helping others aligns perfectly with
H-E-B’s philanthropic spirit of giving and makes this partnership a great fit.”

(Photo stills from the commercial spot are available. Contact Marcie Casas at 210-223-2772)

About H-E-B
For more than 100 Years, H-E-B has been an innovative retailer. Known for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 60,000 Partners and serves millions of customers in more than 150 communities throughout Texas and Mexico. For more information, visit www.heb.com.