H-E-B, Kraft Foods and Colgate-Palmolive Recognize 12 San Antonio Children
for their Winning Photographs Depicting Health and Fitness

Photos to be featured in first H-E-B Health and Fitness Calendar available now in stores

SAN ANTONIO, TX – Jan. 14, 2009 – Before a gathering of friends, family and a proud community, 12 San Antonio children will be recognized as the winners of a photography contest created by H-E-B, Kraft Foods and Cologate-Palmolive to promote health and fitness education. The children, all participants in the Greater San Antonio YMCA After-School program, were invited to capture photos that reflect an active and healthy lifestyle. The winners and their photographs will be showcased at a press event to be held on January 14 at 2 p.m. at the H-E-B Plus! store located at 6818 S. Zarzamora. 

Celebrated NFL Running Back Priest Holmes, in partnership with representatives from H-E-B, Kraft Foods and Colgate-Palmolive, will be on-hand to congratulate the winners and present each with a special recognition plaque and a $100 H-E-B Gift Card. The recognition ceremony will be emceed by Texas Longhorn great and former Dallas Cowboys wide receiver Wane McGarity.

“I want to thank H-E-B, Kraft Foods and Colgate-Palmolive for creating this opportunity for our children to learn about the importance of health and fitness,” said Tony Penn, YMCA of Greater San Antonio Vice President of Financial Development. “What we found is that the children were getting their brothers, sisters, parents and friends involved, which had a far-reaching and positive effect on our community.”

To kick-off the contest, H-E-B, Kraft Foods and Colgate-Palmolive sponsored a series of photography seminars for the youth, ages eight to 12, in the YMCA After-School program at which they learned how to share their views of the world through photography. In addition to gaining valuable photography experience, each participant received a digital camera to keep as a result of their participation.

“Promoting health and fitness education among today’s youth is a key priority for H-E-B as a company,” said Winell Herron, H-E-B group vice president, public affairs and diversity.  “This program is a great way to encourage children to lead an active lifestyle.”

The winning photographs were selected from close to 200 entries, and will be published in the first 2009 H-E-B Health and Fitness Calendar. The calendar will be available at H-E-B stores for free with the purchase of participating Kraft or Colgate-Palmolive products.

The contest winners are:

• Cassandra Macias – January (Theme: Tasty, Crunchy, Healthy)
• Malakia Harris – February (Theme: Going for the Touch Down)
• Maricela Hernandez – March (Theme: Catching a Little Exercise)
• Jeffery Adams – April (Theme: Drinking Water Improves the Swing)
• Jacob Martinez – May (Theme: Hanging Out for Fitness)
• Gavin Guedea – June (Theme: Fit to be Cool)
• Dannielle Scott – July (Theme: Up the River with a Paddle)
• Miguel Moreno – August (Theme: Cool & Yummy)
• Max Adelman – September (Theme: Now that’s a Tight Rope)
• Enrique Nuñez – October (Theme: You Got Game)
• Mary Rodriguez – November (Theme: Skating through Life)
• Daniela Castro – December (Theme: Just Kickin’ It)

             
 “This program is a great way for youth to become actively involved in raising awareness of health and fitness education in their local community,” said Judy Anderson, Texas Collaborative Marketing Manager for Kraft Foods. “Along with H-E-B and Colgate-Palmolive, Kraft is also dedicated to promoting health and nutrition in a way that allows youth to express themselves creatively.”

"It is indeed a privilege for Colgate-Palmolive to offer Texas families and youth easily-accessible information on healthy living and eating,” said Wanda Young, Colgate-Palmolive Market Development Manager. “We’re committed to working with these young people, and educating them on making healthy choices for themselves and their families.”

In addition to featuring the winning photographs, the 36-page Health and Fitness Calendar will include $20 worth of valuable coupon savings! Calendars will be available through January at San Antonio-area H-E-B stores and are part of H-E-B’s 2009 initiative to support health and fitness education throughout the state.

For more information about the H-E-B/Kraft Foods/Colgate Palmolive 2009 Health and Fitness Calendar offer, contact H-E-B Customer Relations at 210-938-8357.

About H-E-B
H-E-B, with sales of more than $15 billion operates more than 300 stores in Texas and Mexico. Known for its innovation and community service, H-E-B celebrated its 100th anniversary in 2005. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience at every day low prices. Based in San Antonio, H-E-B employs more than 70,000 Partners and serves millions of customers in more than 150 communities.